“Easy and free” – these are the two most common misconceptions business owners have when using social media for their brand. If you’re one of them, be careful; for this mindset can be a slippery slope for you and your business in no time. You can fall in the trap of taking these resources for granted and not be able to optimize their functionalities.
Despite this, however, there is no denying that effective social media marketing can do wonders for your business. In this digital age, it’s easier to access and reach a broader audience and tap into segments that you never thought would be part of your target market in the first place. Data is readily available and in a small span of time, you can interpret and use these to improve your marketing and selling efforts and eventually expand your business. All of these can be done simply and correctly through the greatest key of all – STRATEGIZING! With the right strategies, you can fool-proof your social media marketing efforts in no time. Here are some ways you can do this.
1. Know what you want.
In other words, set your objectives. What do you want to attain at the end of the day? What’s the point of your content and/or campaigns? How would you like your audience to react or feel? When you are able to determine objectives, specific ones to be exact, it’s easier to put social media marketing efforts in place and know exactly what you should do to achieve your desired results. When you also know what you want out of your campaigns, you become more engaging towards your audience and the more you’ll be able to raise awareness for your brand.
2. Examine what you have and where you currently are.
For you to pinpoint the areas where you need to exert more strategic approaches on, you need to first evaluate your present position. What platforms are you on? What are the social media campaigns that you are already running? How did these perform in the past days, weeks, or months?
Assessing your existing strategies can guide you in the improvement of your social media content. This also enables you to target more appropriate prospect groups for your products and/or services. Just like in life, knowing where you stand teaches you to act accordingly or better in future events.
3. Lastly, bridge the gap between the two by taking advantage of data and metrics.
At this point in time, data is everything. From customer demographics to product/service preferences to the most profitable campaigns, the data you need is already at the tip of your fingertips. All you have to do now is to monitor and analyze what you have. From this, you will have the ability to see where you stand and formulate the right strategies to boost brand awareness and sales.
Taking advantage of the technology we have can certainly bring us convenience when running our business, especially when we want to reach a broader audience. However, in order to achieve maximum benefits, we need to know how to use available resources wisely especially in social media marketing. So before you start working on social media for your business, ask yourself these three things – what you want, what you have, and what your data tells you. With this, you shall be able to run fool-proof social media marketing campaigns in no time.
We found a great video for you that sums up 6 common mistakes for you to avoid on social media, check it out now below. If you are ready to sign up for a free trial now with SendPilot, you can sign up here.