If you own a business nowadays you will need to be on social media sites to increase your brand’s visibility and if you are not making use of this resource, then you are missing out an incredible marketing opportunity. By making your brand visible on social media, you not only attract more customers but also connect with them better and ultimately provide better service.
However, a lot of businesses make mistakes when it comes to social media marketing. But don’t feel bad, these mistakes are pretty common and are made by everyone, including big brands and corporations.
So here is the 5 Common Mistakes Everyone Makes in Social Media Sites and how to avoid them.
1. The Profile is Incomplete
There is something so disappointing when you’re able to come across a brand’s fan page but fail to find any relevant information about it – where it’s located or if it has a website. It just speaks so much about how serious the business really is in connecting with their customers.
In order to avoid this, make sure to complete the information on your profile. Provide your company’s address, contact numbers and mission. This will make your brand look more trustworthy and reliable!
Your photos also play a vital role in your page’s success. Make sure your profile picture is easily recognizable and your cover photo should reflect your brand’s character.
2. No Strategy
What does social media strategy even mean? Essentially, this is the outline of your business’ goals and objectives within a reasonable time frame. Plan ahead. What do you want to accomplish from social media sites, and what realistic expectations do you have?
3. No Visuals
According to Social Science Research Network, 65% of people are visual learners. This basically means that people on social media are more likely to engage to visual content compared to plain textual content. For example, tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3 times more engagement than posts without them.
You have to consider this fact if you want to attract more eyes to your posts. So, integrate photos, infographics and videos to your social media marketing strategy!
4. Expecting Quick Results
Results won’t come to you overnight. You have to work at it, keep your eyes on your analytics and record what’s doing well. Don’t expect results in 30 days. Instead, concentrate on achieving quarterly goals.
It will take a lot of experimenting and evaluating but once you get into the right flow, your efforts will be all worth it!
5. Being on Lots of Social Media Sites
You’re on Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, etc. But the question is, is your target audience hanging out in these platforms? You have to think about your business first and tailor your marketing strategy to what works for you and only be on the platform where your relevant audience can see you.
Start with building your brand on one or two social media sites and deactivate the accounts you are not active on. Once you become an expert in handling them, then you can move on to other accounts.