5 Common Mistakes Everyone Makes In Social Media Sites

Social Media

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If you own a business nowadays you will need to be on social media sites to increase your brand’s visibility and if you are not making use of this resource, then you are missing out an incredible marketing opportunity. By making your brand visible on social media, you not only attract more customers but also connect with them better and ultimately provide better service.

However, a lot of businesses make mistakes when it comes to social media marketing. But don’t feel bad, these mistakes are pretty common and are made by everyone, including big brands and corporations.
So here is the 5 Common Mistakes Everyone Makes in Social Media Sites and how to avoid them.

1. The Profile is Incomplete

There is something so disappointing when you’re able to come across a brand’s fan page but fail to find any relevant information about it – where it’s located or if it has a website. It just speaks so much about how serious the business really is in connecting with their customers.

In order to avoid this, make sure to complete the information on your profile. Provide your company’s address, contact numbers and mission. This will make your brand look more trustworthy and reliable!
Your photos also play a vital role in your page’s success. Make sure your profile picture is easily recognizable and your cover photo should reflect your brand’s character.

Related: How To Learn About Social Media Marketing In Only 10 Days

2. No Strategy

What does social media strategy even mean? Essentially, this is the outline of your business’ goals and objectives within a reasonable time frame. Plan ahead. What do you want to accomplish from social media sites, and what realistic expectations do you have?


3. No Visuals 

According to Social Science Research Network, 65% of people are visual learners. This basically means that people on social media are more likely to engage to visual content compared to plain textual content. For example, tweets with images get 150% more retweets than tweets without images, while Facebook posts with images generate 2.3 times more engagement than posts without them.

You have to consider this fact if you want to attract more eyes to your posts. So, integrate photos, infographics and videos to your social media marketing strategy!

4. Expecting Quick Results

Results won’t come to you overnight. You have to work at it, keep your eyes on your analytics and record what’s doing well. Don’t expect results in 30 days. Instead, concentrate on achieving quarterly goals.
It will take a lot of experimenting and evaluating but once you get into the right flow, your efforts will be all worth it!

Related: The Hard Truths about Social Media Marketing

5. Being on Lots of Social Media Sites

You’re on Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, etc. But the question is, is your target audience hanging out in these platforms? You have to think about your business first and tailor your marketing strategy to what works for you and only be on the platform where your relevant audience can see you.
Start with building your brand on one or two social media sites and deactivate the accounts you are not active on. Once you become an expert in handling them, then you can move on to other accounts.

27 Replies to “5 Common Mistakes Everyone Makes In Social Media Sites”

  1. Anonymous says:

    I was curious if you ever thought of changing
    the structure of your site? It’s very well written; I love what
    you’ve got to say. But maybe you could a little more in the way of content so people could connect with
    it better. You’ve got an awful lot of text for only having one or two
    pictures. Maybe you could space it out better?

  2. Anonymous says:

    Nice blog here! Also your site loads up very fast! What web host are you using?
    Can I get your affiliate link to your host?
    I wish my website loaded up as quickly as yours lol

  3. Anonymous says:

    Way cool! Some very valid points! I appreciate
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  4. Anonymous says:

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    Short but very precise information… Thanks
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  6. Jessi says:

    This is a great list. I was guilty of a few. And I do pay more attention to Instagram and facebook than twitter, possibly because I don’t fully understand twitter. this helped me a lot.

  7. Great tips, ones I try to always keep in mind. Others should definitely do the same!!

  8. Sarah says:

    I definitely agree with starting small on social media – one or two sites – and really making connections there before branching out to others. It’s easy to get overwhelmed and then give it up altogether. Filling out the profile all the way is also key. I can’t tell you how many times I simply click away when the profile isn’t complete or doesn’t give me the quick information right away.

  9. Ingrid says:

    Evaluating my social media presence in terms of your insights offered. My profile felt is complete and I use a lot of visuals. However, although I have clarified goals they are not being achieved to my satisfaction. Perhaps as you said I have to understand on which social media sites my audience my audience could be located and let those be my focus.

  10. Great tips! You are absolutely correct it will not happen over night, but it will happen, slow and steady always wins the race! #tortoiseandthehare

  11. Tom says:

    These are the foundations for a successful social presence for your brand or site. Very well written.

  12. Using social media is important for small businesses. I really need to read more about the different times and how to optimize the three or four I use the most.

  13. Karla says:

    Great tips! This would be perfect for someone who would like start a business online. 🙂

  14. Amanda says:

    I can’t express how important #4 really is. People think they will get noticed/found overnight and get very discourage when they do not. Slow and steady wins the race!

  15. Vaishali says:

    Been there done that. These mistakes are so right!

  16. Lucy says:

    This is really useful! I’m working on my social media strategy currently focusing on Facebook and Pinterest 💗

  17. Monika says:

    These are all so true! I have recently taken an Instagram online course which opened my eyes! I shut down other social media sites and started implementing new strategy and am slowly seeing results – but slowly is the VERY important word here!! You can get so easily discouraged as you somehow expect to see changes overnight…so yep! I am managing to IG profiles and one is doing pretty good progress, the other one not so much but I keep reminding myself I need to give it more time!! As it’s only been few weeks since I started implementing the changes. So this is a great reminded, thanks! 😉

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    Hi there! This post couldn’t be written any better!
    Reading through this post reminds me of my previous roommate!
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