What is Social Media Marketing?
If you are a business owner, you probably already heard that you need social media marketing to grow your brand. But what is it exactly?
Basically, it’s a form of internet marketing that makes use of social networking websites as a marketing tool. The goal is to produce content that people share to help a company increase brand exposure and reach more customers. If you do it right, it can bring remarkable success to your business!
Read on to learn how you can master social media marketing in just 10 days. Don’t worry if you can’t learn it all now. It’s better if you take it one day at a time!
Day 1: Get to Know Your Target Audience
Knowing as much as you can about who your buyer is will help you reach out and interact with them. Spend the first day listing who your target customers are however, keep in mind that your audience will change and grow overtime. Social media marketing is fluid so it’s important to tailor new campaigns as your audience grows.
Day 2: Choose a Social Media Platform to Use
Once you know who your target audience is, it’s time to find out where they are hanging out. A great way to find out which platform is best suited for your business is to find the influencers in your niche and examine where they have success. Choose one or two social media sites and concentrate on those instead of working on all platforms at the same time.
Day 3: Learn from Your Competitors
There are a lot of reasons why keeping up with your competition is important but the most important one is to know what kind of content they are putting out and which ones their followers respond to. If they are getting a lot of engagement, you learn from them. But remember that you also need to find something new and interesting to share so don’t be a copycat!
Day 4: Set up Your Profile
Your profile should be contain all there is to know about your brand. A good description of yourself and your business should be present as well as your business address, contact information and website. Your profile photo should also be clear and easily identifiable. Avoid using animals, places or anything that is not real.
Day 5: Create a Content Calendar
A content calendar is a document, usually a spreadsheet, used to schedule and plan what you will post in your social media accounts. A well-maintained content calendar keeps all of your marketing efforts focused on one clear goal.
Day 6: Make Content
Content is the foundation of a successful social media marketing campaign. If you share interesting content, you get more likes and shares which means you reach more people that can potentially be customers. But what exactly is interesting content? It’s a combination of articles, research studies, statistics, images and videos. These can be from your own website or from influencers in your niche.
Day 7: Start Posting!
Post daily but don’t overdo it.
- Facebook: 1 post per day
- Twitter: 15 tweets per day
- Pinterest: 11 pins per day
- LinkedIn: 1 post per day
- Google+: 2 posts per day
- Instagram: 1-2 posts per day
Day 8: Engage with your Audience
A comment or any kind of engagement in your posts means that people are loving your content and it’s vital to reciprocate these interactions. Always engage and never ignore them! When you respond to your audience, it makes them feel important and it speaks volumes on how your business truly care about your customers.
Day 9: Acquaint Yourself with Analytics
Your profile’s analytics is a very important tool because you can keep track which of your content is doing well and which ones needs improvement. Social media is competitive so keeping a close eye on your results can help you create the most effective marketing strategy.
Day 10: Know the Rules and Follow Them
Every social media platform has rules to keep spammers away. For example, there is a limit on Twitter on the number of people you can follow per day and there’s a limit to the number of likes you can give per hour on Instagram. This means that it will take some time for you to create a big following. Don’t try to rush results by breaking the rules or your account will be suspended.