What To Do Before Your First Social Media Campaign

Social Media

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A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. What sets it apart from your day to day marketing efforts is it is more focused and centers on a singular business goal.

If you are unsure on what to do on your first social campaign then read on for some useful tips.

Have a Clear Objective

First of all, you need to have a clear objective in mind before you make your first social media campaign be it to build your email marketing list, increasing your site’s traffic or getting user feedback. Having goals is important so you can assess them at the end and use the results for improvements in your next campaigns.

When creating your goals and objectives, using the S.M.A.R.T method is a good starting point. According to this method, a goal is defined as one that is Specific, Measurable, Achievable, Results-focused, and Timebound.

Choose a Platform

There are LOADS of platforms that you can use for your social media campaign but the question is which the RIGHT one is? Every social media platform functions differently from one another.

Choosing the right platform goes back to the research you did on your audience. Where are they most active? When are they most likely to engage? What catches their attention? It’s impossible   to be everywhere, which is why you need to find the channels that are right for your company and brand.

Social Media Network

From Visually.

Make Quality Content

When making content, you don’t want to just catch attention. You need to stand out and establish your business as an authority and a trustworthy source of information in your industry.

You also need to design your content to fit the platforms that you are using to run your social media campaign. Instagram utilizes beautiful images. After years of being on that platform, I’ve come to realize that it’s not enough to just have great content there – how you present it is also of equal importance. Pinterest is also another social media channel that utilizes images but unlike Instagram, aesthetics doesn’t do much on that site. Your images (or pins) need to as bright and as eye-catching as possible but at the same time, true to your brand.

In Facebook, you can videos and photos with a long description but you can’t do the same in Twitter, since it only allows 140 characters per tweet. However, the true power of Twitter lies on its hashtag feature. Unlike Facebook where profiles are private by default, Twitter accounts are predominantly public which considerably boosts the role of hashtags for content discovery.

Use A Scheduling Software

Creating posts can be really time consuming so using a scheduling software and schedule them in advance will make everything faster and easier on your part. Create a social media calendar and schedule posts to be published at specific times and dates. This way you spend less time uploading content from different platforms, giving you more time to focus on engaging with your audience while your campaign is running.

Related: Important Tips For New Bloggers

Engage with Your Audience

Throughout your social media campaign, it is important to engage proactively.

Why is social media engagement so important?

It is not just a single interaction with one of your customers. It’s more like a long term relationship which requires communication and trust. You want to be there for your audience through thick and thin.

“Social Media is the most preferred channel for customers to engage with brands. This means you must ensure every potential or current customer conversation ends with satisfaction or resolve.” According to Sprout Social.

Related: The Hard Truths about Social Media Marketing

Assess Your Social Media Campaign

Analyze your campaign while it is running and adjust your strategy if needed. At the end of it, you’ll have a solid idea of what worked well and didn’t.  You can also re-purpose your most successful content and use it for future campaigns!

Sign up for free now at https://app.sendpilot.co

SendPilot provides useful tips on what to before conducting a social media campaign #socialmedia #socialmediamarketing #socialmediacampaign #socialmediatips

21 Replies to “What To Do Before Your First Social Media Campaign”

  1. Shannon says:

    I think people often forget just how important engagement is! It’s truly how communities are built! Great article!

  2. Very interesting statistics in your social media graphic from Visually. Knowing your audience is very important when it comes to choosing a social media platform. As a lifestyle blogger, Pinterest is the platform that brings me the most targeted traffic.

  3. Lucy says:

    This is really useful. It’s amazing how important engagement is, I sometimes forget this. I’m currently focusing on one platform at a time. This month is Pinterest 💗

  4. I love that you mentioned engage audience… so many skip that part but it is so vital!

  5. Jenn says:

    This is really well said! I had heard of Visually before, I’m glad I found this and need to figure it out!

  6. Des says:

    This post is full of great information! Thank you! One of the things I am reminded of is that I need to try scheduling software. I want to make better use of my time.

  7. Stacy says:

    I love the infographics. So, “a social media campaign” just means that you are posting something? Not sure I understand the definition of the word “campaign” in this sense. I def need to get on Pinterest though!!

    • A campaign is when you have a specific goal that you want to achieve when you post on social media. Example is when you do a campaign to get more email subscribers or to get more followers. Whatever you post should work towards that one specific goal 🙂

  8. Tracy says:

    Social media is so important when you’re trying to grow your audience. I’ve just starting to make pins–now I need to learn how to schedule posts. Since I teach, I’d like to have a few posts ready to go and scheduled for this fall.

  9. Madi Rowan says:

    Something that I need to focus on is creating & sticking to a social media calendar. I need to make time to plan out what content I am going to post & commit to it. Thanks for sharing these tips!


  10. Maggie says:

    Thank you so much. I am a very new blogger (2 weeks) and I am still learning about what I need to do. This is a very helpful article. I appreciate the time you put into this.

  11. Vaishali says:

    I wish I had read this six months ago..:P

  12. I see so many people get frustrated with their lack of results with social media when they didn’t start with an actual strategy or plan. You must know your audience – what platforms they use most, what they want, what they need. Using a scheduling platform is the best way to stay on top of it for consistency. Posting consistently is important for keeping them engaged.

  13. I liked the way you broke down each social media platform and it’s usage. These are some really good tips that I plan to use.

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