A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. What sets it apart from your day to day marketing efforts is it is more focused and centers on a singular business goal.
If you are unsure on what to do on your first social campaign then read on for some useful tips.
Have a Clear Objective
First of all, you need to have a clear objective in mind before you make your first social media campaign be it to build your email marketing list, increasing your site’s traffic or getting user feedback. Having goals is important so you can assess them at the end and use the results for improvements in your next campaigns.
When creating your goals and objectives, using the S.M.A.R.T method is a good starting point. According to this method, a goal is defined as one that is Specific, Measurable, Achievable, Results-focused, and Timebound.
Choose a Platform
There are LOADS of platforms that you can use for your social media campaign but the question is which the RIGHT one is? Every social media platform functions differently from one another.
Choosing the right platform goes back to the research you did on your audience. Where are they most active? When are they most likely to engage? What catches their attention? It’s impossible to be everywhere, which is why you need to find the channels that are right for your company and brand.
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