Promoting your content in social media can really make a difference in driving traffic to your site. But there are tons of social media sites in the internet, how do you choose the right one? In this article, we are going to discuss how to effectively promote your blog in five of the most popular social media sites for businesses and marketers.
You don’t have to be in every platform. Just choose the ones that are best for you!
Make a Facebook page for your blog and share your content there regularly. But sometimes this is not enough. When your page still has a small number of likes, you’re post reach won’t be that extensive either. You can boost your posts via ads but most bloggers aren’t keen on spending money especially when they’re just starting out.
This is where joining Facebook groups come in handy. Being a part of a community will do wonders for your blog!
Members of these groups will be more than happy to read your latest post or leave comments. Don’t forget to reciprocate though. Joining groups is about building your community and helping each other grow.
Twitter has 328 million monthly active users and you wouldn’t want to miss this opportunity of to promote your blog in such a large platform.
Use relevant hashtags but keep it to a maximum of three. Also, mention people that you included in your post. In the world of social media marketing, collaboration is essential so if you referenced somebody’s work in one of your blog posts, reach out to that person with a @mention. There’s a chance that they’ll share it with their audience!
However, a tweet has a very short lifespan of 18 minutes. This means that you have to post more frequently in this site than you would have in Facebook. But don’t worry, there are automation tools that will do this for you. That way you can schedule all your tweets in advance making you spend less time in tweeting them manually 15 times a day!
Instagram now has over 800 million users worldwide, 500 million of which are active daily users and if you are still skeptical if this platform is the right one for your business or blog here are some mind-blogging statistics:
- 60% of Instagram users say they have learned about a product or service on the platform.
- Instagram’s users has the most percentage of interactions with brand’s post when compared with Twitter or Facebook.
- 86% of top brands have an Instagram account
However, the way to promote your blog in Instagram is different from Facebook and Twitter because you can’t include clickable links to your posts. The only way for people to click on any link you provide is to put it in your bio or through the ‘swipe up’ feature in Insta Stories (which is only available if you have 10,000 followers).
This platform is 100% visual so you have to post aesthetic images and short video clips related to your blog. Plan the context of the photos that you’re going to share and make sure that these meet your brand goals.
Did you know that Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined? It is a thriving platform and you shouldn’t forget to promote your blog in this site.
However, there are over 30 million pins that you need to stand out from. It’s easy for your pins to get lost in the “sea of pins” and be ignored.
Here are some facts from a Curalate infographic so you can optimize your pins for more re-pins:
- Images that are reddish-orange get roughly twice as many repins than images that are blue.
- Images with multiple dominant colors have 3.25 times more repins than single dominant color images.
- Images that are bright are repinned 20 times more than dark images.
- Images that are 50% saturated have 10 times more repins than very desaturated images.
- Images without faces receive 23% more repins than images with faces.
LinkedIn is a professional business network with over 433 million users and its demographics is not too diverse compared to other social media platforms. You can easily deliver your message and ideas to the right people!
Create an account and connect with people you worked with, went to school with, who brought your product or service before and anyone who you’ve met online or offline. The more connections you have, the more people see your LinkedIn updates. Engage with them and share their blog posts if they have any.
Be active by posting a status a few times a week. This can be links to blog posts you’ve written or articles relevant in your industry.
Every social media platform is different and it is essential to tailor your posts to each network. At the end of the day however, you have to make great content. You can promote your blog in social media all day and night but if you don’t have something worth reading then all your efforts won’t be worth it. So start off by creating amazing content!