Blogging and marketing seems like two completely different areas so why does every blogger should at least know basic marketing skills?
People blog for different reasons. Some blog for fun and to share their experiences and some consider blogging as a means to earn money. And just like any type of business, you need marketing for it to prosper.
Here are 7 Marketing Skills Every Blogger Should Master:
1. Content creation
Content is the heart of any business because it provides value for your audience which will increase brand loyalty. The key to creating effective content is to focus on answering the problems of your readers. Show that you are there to provide helpful solutions to whatever challenge they may have!
Here is an inforaphic by Copyblogger on 22 Ways to Create Compelling Content When You Don’t have a Clue:
The main purpose of market research is to gather data on your current and potential customers, your competition and your industry in general. This data to help solve the challenges that your business will most likely face and will aid in its long-term success.
According to Entrepreneur, your market research will need to answer the following questions:
- Who are your customers?
- What do they buy now?
- Why do they buy?
- What will make them buy from you?
3. SEO Knowledge
According to a research conducted by Gravitaonline, out of 8 million people, only 6% clicked on the second page of search results. If you are want to get more traffic to your site, you HAVE to learn about SEO.
SEO is an intimidating subject for some because it’s a complex framework of rules and processes. But before you start to learn the technical details of SEO, you need to understand its three pillars first.
4. Graphic design
Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%.
With that being said, visual content is a MUST if you want to rise above your competition because chances are, they are making and posting visual content too!
5. Marketing Automation
Days can be hectic and it is difficult to balance everything you need to do while also making sure you are marketing your content effectively. This is where automation comes in.
Marketing automation refers to software that exists with the goal of executing marketing actions without any manual effort. When used correctly, it nurtures prospects with helpful content that is meant to convert them into loyal customers.
It saves you time, it’s consistent and some even allow you to personalize your posts before you schedule them for posting. That’s why 91% of the most successful users agree marketing automation is “very important” to the overall success of their marketing.
Sign up for free now at https://app.sendpilot.co
Related: The Secret to Social Media Success
6. Planning and Time Management
Time management might sound trivial but it one of the most important marketing skills bloggers should know.
When you are in the internet, it is very easy to get distracted. One moment you are making graphics for your blog and the next thing you know you’ve lost an hour scrolling through photos doing nothing in particular. I’m guilty of this sometimes especially when I need to check our Facebook page, I’d be looking at the insights and before I know it, I’m mindlessly scrolling through the news feed for 30 minutes.
You’ll find that you get more tasks done when you manage your time effectively. Aside from that, there is less stress because you no longer feel rushed and overwhelmed.
There are lots of ways you can manage your time. You can download apps, adjust your sleep time, keep a task journal, etc. But the one thing that you should possess in order for you to manage your schedule effectively is self-discipline. Commit to it on a daily basis. It might be hard at first but after a couple of days of doing it, it will eventually become a routine. And soon you’ll find that you can’t function without your schedule!
7. Reading analytics
Understanding your profile’s analytics is a critical component of marketing your content in social media. Check your analytics regularly to see which posts are working and adjust your strategy for the ones that aren’t performing so well.
However, if you want to get a thorough analysis of your site you might need to buy additional tools or subscribe to services but it’s going to be worth it. Social media is competitive so you have to track your results in order for you can identify the most effective strategies and get better results from your social media marketing efforts.