A Beginner’s Guide to Visual Content on Social Media

Social Media

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With over two billion active social media users globally, it’s no wonder how influential it has become. If utilized correctly, it can bring in revenue for your business or drive significant traffic to your blog. But with over 1.5 billion individual pieces of content on the Internet, how can one stand out?

Related: 7 Marketing Skills Every Blogger Should Master

The Importance of Visual Content

People are visual beings and can only retain 10 to 20% of the information they read or hear about. However, once that information is paired with visual elements, the information retained suddenly goes up to 65%. With that being said, people on social media are more willing to engage with visual content.

Source: Market Maven

Here are some additional statistics about visual content and social media:

  • 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video. (Source)
  • Customers are nearly 50% more likely to read email newsletters that include links to video. (Source)
  • Infographics are “liked” and shared on social media 3X more than other any other type of content. (Source)
  • Tweets with images receive 150% more retweets than tweets without images. (Source)
  • In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Source)
  • Facebook posts with images see 2.3X more engagement than those without images. (Source)
  • Over 80% of pins are re-pins compared to 1.4% of tweets retweeted. (Source)

Do It The Right Way

Now that we’ve established the importance of visual content, it is now time to implement it the right way. Here is a very useful infographic from Postcron on the right sizes and dimensions for all images related to social media be it posts, profile photo, banners etc.

The Power Of Stock Photos

High-quality images are available for purchase in websites like Shutterstock and Deposit Photos but there are also websites that provide photos for free and are just as excellent.

Here are our top five picks on websites that provide great photographs for free:

Pexels

iStock

Unsplash

Startup Stock Photos

Foodiesfeed

Related: 33 Epic Sites With Breathtaking Free Stock Photos

Using free images has a lot of benefits. Aside from you not having to spend money, free stock photos are available instantly for download. However, you can bet that you are not the only one using the same photos since they can be downloaded by anyone. You will need to buy photos if you want your business or blog to really stand out. The good news is purchasing stock images is way cheaper than having a professional photo shoot and a lot faster than conducting your own shoot.

Another tip is make sure that your images are there for a reason. Don’t just randomly add photos just because they look pretty. Your images should relate with your content.

Related: Important Tips For New Bloggers

Making Your Own Images

Believe it or not, you don’t need specialist knowledge in Photoshop or InDesign to make your own visual content nowadays. You can use Canva, an online graphic design interface that has loads of templates for any kind of visual content possible.

You can even make your own infograhic using their template. All you have to do is select the template you want and edit the elements you want to be changed. Creating your own visual content has never been this easy!

Implementing visual content in your social marketing strategy will undeniably boost engagement, increase your following and will give the needed diversity in the content that you are sharing. What apps and services do you use in making visual content for your blog or business? Let us know in the comments!

A comprehensive guide for bloggers who are starting to create visual content for their blog #visual #visualcontent #digitalmarketing #blogging #tips

29 Replies to “A Beginner’s Guide to Visual Content on Social Media”

  1. Thanks for sharing all of these dimensions. I often design banners and logos for people so this comes in very handy!

  2. What a great guide for visual social media! Thanks for educating us. I don’t think enough of us realize there really is a necessary standard size for photos that we post on social media and you are right about people rather seeing something than reading it. Very comprehensive information here.

  3. Lucy says:

    I love canva for creating my graphics! I need to work on adding images to my Facebook posts more often 💗

  4. Pracreation says:

    I always use Canva for photo editing, it is no doubt amazing! Your post is very helpful!

  5. Great post! I use Canva, Pexels, and Unsplash daily. I also like pixabay.com for stock photos as well. I want to get more into video. I have a YouTube channel but I only post when I record a tutorial demo for a blog post. I’d like to get more consistent and even start doing Lives.

  6. Michelle says:

    I love long and informative posts like this. I work in social media professionally so I am always online trying to learn about what’s new with social media and how they are innovating, so this post was quite informative.

    Thanks for sharing! x

    Michelle
    dressingwithstyle-s.com

  7. Heather says:

    This is such a great resource! I wish I’d found it when I was brand new…would have saved me some serious headaches!!

  8. I really found the information you included in this post very interesting and informative. This would be so much help to anyone wanting to attract more attention on social media. I agree that Canva is such a great tool in this regard and very easy to use.

  9. Namra says:

    So informative and nice things to know. I’ve always though visual content is important, video too, but I didn’t know exactly how important video actually is.

    I also use canva all the time!

  10. Aine Mulloy says:

    Great tips! And thanks for the free photo sites, love Unsplash but always good to have other options

  11. Preet says:

    What a great insight. This could really be a big help to all of us.

  12. Geraline Batarra says:

    This is such a very interesting and a very informative post. I am sure these are great resource to all bloggers and to all businesses in making their pages beautiful and more efficient. Thanks for sharing this with us.

  13. The 4x the amount of people would rather watch a video review than read one is why I’m trying to make my YouTube channel work. I’ve bookmarked this post for all the social media size posts! Thanks for that.

  14. Alexis says:

    I love all of these ideas an inspiration. As an online marketer, visual marketing is so important. Thank you for these resources.

  15. Priscilla says:

    Great information here! I love Pexels for my posts but didn’t know about some of the others. Thanks so much for sharing. This will definitely be a bookmarked post.

  16. Heather says:

    Visuals are so important! It blows my mind that I have stumbled across art blogs with no visuals, can you believe that? Great info!

  17. kumamonjeng says:

    This is great tip to teach how to size your picture in different platform from social media. Glad to learn this tricks and hopefully gaining more followeres and more views.

  18. kumamonjeng says:

    This is great tip to teach how to size your picture in different platform from social media. Glad to learn this tricks and hopefully gaining more followeres and more views.

  19. Nancie says:

    Excellent resource. I always seem to be looking up dimensions so I will bookmark this. The video statistics are interesting. I’m one of those people who not a big fan of video. I prefer to read or listen to audio.

  20. krish says:

    Thank you Thea..very educative and helpful writeup..
    God bless you

  21. Holly says:

    Thanks for giving me so much to think about. This is very helpful. I will have to put some of this into action for my business.

  22. Elizabeth O says:

    This is an awesome post for resources to use for social media. You gave me a lot to think about indeed and I will be checking out some of the recommendations.

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