The Anatomy of a Great Blog Post

How Tos

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What makes a blog post epic? The kind that ranks well and gets shared on social media? Over a million blog articles are written and published daily and in order for you to stand out, you will need to exert a little (okay, a lot) of effort into crafting your articles because having something good and interesting to write about doesn’t cut it nowadays.

Here’s a list of every component that is needed to make a great blog post.

1. Headline

Every blog posts starts with a headline. This is the first thing people will see so needless to say, it is a critical element and you should make it as interesting as possible. When picking a title, go specific. For example, if you want to write about blogging, ask yourself what aspect of blogging you want to explore.

Tip: Put yourself in the shoes of a reader. Will you click on the headline or ignore it?

2. Meta description

A meta description is an attribute within your meta tags that describes your page. This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead. (Source)

Google’s former head of Webspam, Matt Cutts announced in 2009 that neither meta description nor meta keywords contribute to a blog post’s performance in search engines. However, accurate and well-written meta description help improve click-through rates.

Think of it like a short sales pitch. You have to make it count.

3. Featured Image

The featured image is the photo that visitors will first see when they click on your blog. It is usually located at the top of the post and is another element that draws the attention of readers. Make sure that the image you choose correlates with your write up and that you can legally edit and distribute it.

Here are some sites that provide beautiful stock photos that are free:

Related: A Beginner’s Guide to Visual Content on Social Media

4. Lead paragraph

This is otherwise known as the first few paragraphs of the copy. This is your chance to get your readers hooked and convince them to read the rest of your article. No matter how awesome your content is, if you fail to catch your reader’s attention, they will leave. Probably forever.

You can start with a question, a quote or some mind-boggling statistics that would arouse curiosity. This part for me is the hardest part to write but once you get to know your audience, it becomes easier over time.

5. Sub Headings

Did you know that only 10% of your readers are going to read every word you write? Most people in the web don’t read blog articles. They scan them. They scroll down to see if they should actually invest their time in reading it.

This is why sub headings are important. They break your article up into readable sections and gives your scanners an easy guide to see what’s going on with your article.

Related: 5 Essential WordPress Plugins for Your Blog

6. Body

2,000 is the average word count of top ranked searches. Does that mean that you should start publishing 2,000 word blog posts from now on?

It depends.

Long content seems to be the winner when it comes to SEO rankings but search engines also prioritize high-quality content. If you are forcing yourself to hit a certain number of words in your article without providing value, then this would be a waste of time and effort. Word count only matters when the content is good.

If it needs 2,000 for you to effectively convey your message then good. If it takes less, even better. The main thing to aim for is the relevance and the value that your blog post provides to your readers.

7. Visual Elements

It has already been mentioned a few times that readers have a very short attention span. By incorporating different visual elements such as photos, graphs and videos in blog article, you will increase the chance of visitors staying on the page.

8. Conclusion 

Your concluding words doesn’t have to be lengthy. Just a few short sentences that would make your readers feel like they got something of value from you.

Additionally, your conclusion should have a call to action.

A “Call to Action” is when you request your readers to do something like to sign up for your newsletter, to read more of your blog or to share your post on social media. It is the thing that makes your visitors continue on interacting with the site. A good call to action is clear, direct and should be a short phrase, not a sentence.

Related: How to Start A Blog: A Guide for Beginners

Make sure to remember the eight elements of a great blog post. Review your next article and see if it has all of the key components before you press publish.

Read our blog for more tips:

36 Replies to “The Anatomy of a Great Blog Post”

  1. Shannon says:

    This post is so informative I love it! I’m always looking for ways to improve SEO and readability for my readers, so this is awesome! I’m always trying to figure out the best meta descriptions, and not all of my posts are 2,000 words, but I’m getting better! For recipe posts in particular, I don’t try to reach 2,000 words because most people don’t care as much about the copy and just want to get to the food!

  2. Jessica says:

    This is so helpful! thank you!

  3. Natasha says:

    I definitely started using subheadings a lot more when I realized how much I personally use them for skimming an article. They are crucial. Great points, I should make myself a checklist to run through for each blog post before publishing 🙂

  4. Nicole says:

    I definitely need to incorporate some of these tips. Most of my posts are images so I will try to add more words to capture attention. Thanks!

  5. Clair says:

    This is great tips! I am currently trying to get my blog posts to a point where they are more engaging and hopefully lead to more traffic to my site. Saving this!

  6. Leigh says:

    This is such an informative post for someone thinking about starting to blog!!

  7. GiGi Eats says:

    I feel like in order for a blog post to be “good” it just needs to be engaging – with lots of images! I also tend to like to change the color of my font to emphasize things – so people actually pay attention!

  8. Thanks for the advice! I always find headlines and that first paragraph the hardest…

  9. Always a good review for any blogger no matter how long you have been writing. There is always a new take, and something new to learn and pick up from articles like this one. Great post.

  10. Heather says:

    This is so helpful! I will definitely be paying more attention to my meta descriptions!

  11. All of these tips are definitely important. It took the longest time for me to figure out what SEO was. And adding the subheading. It is starting to be second nature now.

  12. kumamonjeng says:

    Glad to come across this blog as it has so many information on how to create a good blog and attract attention. I like sub headings, just like the post here. You have listed out 8 points in bold and it is very easy to read and straight to the point.

  13. These tips are really useful for bloggers. Some tips are the basic, but some I really did not pay attention until reading this post. Thanks ^^

  14. Nancie says:

    Good list. I’d like to mention even with photo sites that offer free photos be sure to mention your source.

  15. Fibi says:

    I just starting my blogast month:) Your information really help me alot. I am looking for SEO because this is the most important thing for blogger

  16. Amanda Friedland says:

    Such a great post, thanks for sharing! I am currently trying to increase my traffic and will for sure use your tips. My goal is to add more pictures to each artice

  17. Lisa Rios says:

    What a great how to guide! It can be confusing to bring in all the elements of a great blog post – but I love this!

  18. Emma Riley says:

    This is such a very informative post. Thanks for sharing these tips with us, it will be a great help to all bloggers most especially to all beginners.

  19. Holly says:

    This is great information. It is important to have a well crafted post.

  20. Erica says:

    I have learned so much about crafting a good blog post over the past few months. Thank you for your input!

  21. We love this blog post. It’s so informative. As bloggers, we are always trying to improve our reach, SEO and page views.

  22. Crystal says:

    Writing a blog post can be difficult at times, this is a great guide to help move the process.

  23. Elizabeth O says:

    This is such a helpful post indeed. I definitely learned a few new tricks here. It is going to be really helpful especially for new bloggers out there.

  24. eliza says:

    Very informative and helpful. This post is what needed by every blogger to freshen up our mind to the basic. Thanks for sharing!

  25. Nicole says:

    This is such a great post for someone looking how to get started. I really enjoy the visual aids and think that it really adds to the posts!

  26. Hugh Griffies says:

    With thanks! Valuable information!

  27. Edris Bouten says:

    With thanks! Valuable information!

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  29. That’s pretty well thought out. Can I ask one or two questions? Because..I have a few reasons that negate this.

  30. Thanks-a-mundo for the blog post.Really thank you! Really Cool.

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