What makes a blog post epic? The kind that ranks well and gets shared on social media? Over a million blog articles are written and published daily and in order for you to stand out, you will need to exert a little (okay, a lot) of effort into crafting your articles because having something good and interesting to write about doesn’t cut it nowadays.
Here’s a list of every component that is needed to make a great blog post.
Every blog posts starts with a headline. This is the first thing people will see so needless to say, it is a critical element and you should make it as interesting as possible. When picking a title, go specific. For example, if you want to write about blogging, ask yourself what aspect of blogging you want to explore.
Tip: Put yourself in the shoes of a reader. Will you click on the headline or ignore it?
2. Meta description
A meta description is an attribute within your meta tags that describes your page. This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead. (Source)
Google’s former head of Webspam, Matt Cutts announced in 2009 that neither meta description nor meta keywords contribute to a blog post’s performance in search engines. However, accurate and well-written meta description help improve click-through rates.
Think of it like a short sales pitch. You have to make it count.
3. Featured Image
The featured image is the photo that visitors will first see when they click on your blog. It is usually located at the top of the post and is another element that draws the attention of readers. Make sure that the image you choose correlates with your write up and that you can legally edit and distribute it.
Here are some sites that provide beautiful stock photos that are free:
4. Lead paragraph
This is otherwise known as the first few paragraphs of the copy. This is your chance to get your readers hooked and convince them to read the rest of your article. No matter how awesome your content is, if you fail to catch your reader’s attention, they will leave. Probably forever.
You can start with a question, a quote or some mind-boggling statistics that would arouse curiosity. This part for me is the hardest part to write but once you get to know your audience, it becomes easier over time.
5. Sub Headings
Did you know that only 10% of your readers are going to read every word you write? Most people in the web don’t read blog articles. They scan them. They scroll down to see if they should actually invest their time in reading it.
This is why sub headings are important. They break your article up into readable sections and gives your scanners an easy guide to see what’s going on with your article.
2,000 is the average word count of top ranked searches. Does that mean that you should start publishing 2,000 word blog posts from now on?
Long content seems to be the winner when it comes to SEO rankings but search engines also prioritize high-quality content. If you are forcing yourself to hit a certain number of words in your article without providing value, then this would be a waste of time and effort. Word count only matters when the content is good.
If it needs 2,000 for you to effectively convey your message then good. If it takes less, even better. The main thing to aim for is the relevance and the value that your blog post provides to your readers.
7. Visual Elements
It has already been mentioned a few times that readers have a very short attention span. By incorporating different visual elements such as photos, graphs and videos in blog article, you will increase the chance of visitors staying on the page.
Your concluding words doesn’t have to be lengthy. Just a few short sentences that would make your readers feel like they got something of value from you.
Additionally, your conclusion should have a call to action.
A “Call to Action” is when you request your readers to do something like to sign up for your newsletter, to read more of your blog or to share your post on social media. It is the thing that makes your visitors continue on interacting with the site. A good call to action is clear, direct and should be a short phrase, not a sentence.
Make sure to remember the eight elements of a great blog post. Review your next article and see if it has all of the key components before you press publish.
Read our blog for more tips: https://blog.sendpilot.co/