An affiliate marketing program is one of the best advertising strategies today due to its flexibility and how it provides great benefits to both the merchant and the affiliate. Over the last couple of years, its popularity has grown considerably because more and more digital marketers are beginning to realize that it is the most effective way to do online advertising.
What Is Affiliate Marketing?
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
To put it simply, you promote somebody else’s product and you earn a commission every time you make a sale. It’s an easier and quicker way to offer products and services without creating them yourself. If you are a blogger, especially if you already have a decent amount of traffic, it is an easy way to earn money if done right.
Ads VS Affiliate: What’s the Difference?
Putting up ads and being an affiliate basically has something to do with promotion and marketing. So are they the same?
When you put ads in your site, you get paid when someone clicks on them whether they decide to purchase or not. Essentially, the advertiser is renting space on your blog just like renting a billboard along the highway. However, you usually earn a very low amount per click.
When you are an affiliate, you only get paid when the visitor actually purchases but the commission you get is much higher.
It is a small difference but has a huge impact on your income potential.
When it comes to which of the two you should prioritize is entirely up to you.
Tips on Becoming an Affiliate Marketing Pro
Being an affiliate is not as easy as it seems. When are an affiliate of a product or service, you have to actively sell it in order to gain something out of it? Here are some tips on becoming a pro affiliate marketer.
Choose a Good Product
The best thing about affiliate marketing is that you get to choose which programs you want to sign up for. There are tons of affiliate marketing programs that you can be a part of BUT you’d have more success if you pick ones that are relevant to the topics you write about.
Ask yourself what your audience needs to reach their goals and what they are interested in. Don’t be in it for the money but rather to provide real value to your readers.
Know the Product by Buying it
You can’t really sell something if you have no idea what it is or how it works. Sure, you can do research or even interview the merchant on the know-how’s the product or service but your first-hand experience is the only way that you can give an in-depth view of it.
Readers appreciate this and the happier your audience, the more likely they are going to purchase.
Make Good Content
Making a product look good is the best way to sell it and what better way to do that than writing a great review post about it.
If you’re not comfortable with this direct approach, you can write an article that is related to the product you are trying to sell and then make a pitch somewhere in the end.
Example, you are an affiliate of a hosting site. So you write an article about how to start a blog and then add your affiliate link when you are discussing getting a good host.
Spread the Word
Most affiliate marketers make the mistake of solely doing promotions in their blog. Use as many traffic sources as you can. Post in social media sites, guest blog or even good old word of mouth advertising.
The goal here is to drive your content in front of a lot of people.
Promoting lots of products in your site is easy and would certainly increase the chance of making a sale. However, as a visitor, this can be confusing to the point of being annoying. When all the content you put out is about selling a product, this would create a sense of distrust between you and your audience.
I recommend sticking to only a handful of products at a time and focusing all your energy on promoting them. Take the time to get to know each product to the point that your readers feel knowledgeable enough to purchase it after reading your blog post.
Get Ready For The Hustle
Affiliate marketing takes work.
It’s not automatic and requires a vast amount of research and planning. But once you master the basic bases, all your efforts will be worth it.
Join our affiliate program today to earn 40% commission for every sale of SendPilot to people you refer.