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How Tos

Cold calling tips to sell to potential clients 

Cold calling is hard. The first time I applied for a sales job, my future boss asked me to perform a cold call with him acting as the prospect. It wasn’t even an actual call but it felt like each nerve I had in my body was shaking. Imagine how it felt like when I […]

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How Tos

How to choose a good color scheme for your website

Its important to choose a good color scheme for your website, whether you are a skilled designer or just starting out building your own website. Colors evoke emotions, and evoking the right emotion in your design can mean the difference between a sale, a sign up, repeat visits or losing out completely. There are lots […]

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Social Media

Conversations to Conversions: The Magic of Social Media Engagement

The ease of access to information in this generation has made it possible for all of us to discover products and/or services that we either want or need and connect with various brands online. When we look at social media for businesses, we usually think of creating impressive content to increase brand awareness among audiences. […]

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